Home >> Blog >> NZ FGC: optimising ANZ S&M teams, budgets, activities

NZ FGC: optimising ANZ S&M teams, budgets, activities

Tue, 11/14/2017 - 09:11 -- Team

Nine companies from B4P client base participated (identities kept confidential)

  • Some benchmarks used a larger sample, including companies from other B4P studies
  • 8-15 managers (qualitative phases) interviewed per company
  • 27-section quantitative data collected – 4,500 data points in this study
  • Results are blind to protect confidentiality – companies are identified using identifiers rather than their actual identity
  • Those companies that took part in Australia and New Zealand can benchmark three ways: vs other New Zealand firms vs their Australian counterparts vs the averages

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Optimising ANZ SM teams budgets and activities
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