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Does your Chief Commercial Officer invest differently to get above average growth?

Thu, 10/18/2018 - 14:52 -- Team

Only 12% of Chief Commercial Officers invest ahead-of-returns in three specific sales, marketing and innovation strategies that deliver above-average profitable growth

In-depth benchmarking research of medium and large Firms in the consumer goods sector shows that only 12% of companies invest in the three areas that drive above-average growth:

Sales, Marketing and Innovation: optimum spend levels to grow fast and profitably

Fri, 09/14/2018 - 09:00 -- Team

What are smarter consumer goods companies (that grow at +6.6%) investing in?

2014 and 2016 benchmarking research of 80+ medium-large consumer goods Firms by B4P shows that Innovation, eCommerce and developing alternative channels to Coles and Woolworths… is the certain way to higher growth - while holding costs steady.

Research shows some consumer goods companies keep cost cutting in areas that drive growth

Fri, 08/10/2018 - 19:01 -- Team

2016 to 2018 benchmarking of growth and profitability in medium-to-large companies shows that some companies are now too lean to grow and compete

Around one-third of medium-to-large FMCG Firms are too lean to grow, according to B4P’s bi-annual benchmarking research. Below-average growth but improved profitability was observed in these Firms. However, spend on headcount, culture, ATL, BTL, and eCommerce was insufficient to defend and grow share and volume – based on the number of competitors, categories, brand, Buyers, and range reviews that needed investment

2016 research headlines

Sun, 06/10/2018 - 16:06 -- Team

12% of Chief Commercial Officers invest ahead-of-return in activities that deliver above-average profitable growth

In-depth bi-annual benchmarking research of medium and large Firms in the consumer goods sector shows that 88% of Firms neglect or under-invest in three areas of growth that future-proof their businesses:


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