Clients want to know what good looks like in spend, structure, and ways of working. Sales and Marketing Directors use our benchmarking services to identify and adopt industry best-practice.
Clients use B4P insight and data to increase effectiveness, efficiency and improve performance/prioritise the five resource classes:
- Merchandising material and equipment
- Big data analytics, research and insight
They do this in single markets vs their competitive set; and across regions such as Asia Pacific to benchmark their own subsidiaries vs other FMCG firms.