Please answer Yes or No to each question.
1. Are your Sales and Marketing Departments performing as well as they
could be?
Yes
No
2. Do you execute more than 75% of your strategies and 75% of your
objectives?
Yes
No
3. Do you match up to the performance of competitors, and to other
leading consumer Sales and Marketing organisations
Yes
No
4. Do you focus just on financial metrics, or do you factor in all
possible process to improve performance?
Yes
No
5. Can you apply particular best practice on emerging opportunities
and threats to your Leadership Team – and suggest strategies that
are right for your firm?
Yes
No
