People
Benchmarking requires five of the eleven Strategic Thinking Styles1.
Our consultants have been selected on their ability to think on
both sides of their brains, and they are tested for their ability
to quickly understand complex areas, simplify them, and communicate
them to you.
We field only experts in: diagnosis, specialised areas in Sales
or Marketing, and solutions and tools to common problems. Each
consultant is encouraged and developed to become “narrow
and deep” in one or two of our 12 Process Focus Areas (PFAs).
| Name |
Study Area |
Based |
| Irina Burgess |
Training and Development |
Sydney |
| Peter Cahill |
Knowledge Management |
Sydney |
Stephen Giam |
Training and Development |
Shanghai |
| Ken Hudson |
Creative Thinking; New Products |
Sydney |
| Nicki Lambert |
Marketing Effectiveness |
Sydney |
| David Lo |
Advertising and Marketing Effectiveness |
Kuala Lumpur/Bangkok |
| Terry Martin |
Channel and Key Customers |
London |
| Rod McKinley |
Corporate Strategy; Channels Supply Chain and Shopper |
London |
| David Myles |
Corporate Strategy; Portfolio, Brand Planning |
Singapore |
| Linda Nuthall |
Sales and Marketing Metrics |
Sydney |
| Bill Ovens |
Corporate Strategy |
Sydney |
Enquire about Career opportunities > with
B4P. Our consultants must have 12 years experience in Consumer
Marketing, with most of those spent in a Top quartile firm. TOP 
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