Membership and Services
Members
use B4P to achieve and attain;
- Regular studies into what
exactly best practice is in Process Focus Areas (PFAs), 52 Metrics
and 132 Process Benchmarks across all Sales and Marketing areas;
- To
save time in understanding what good looks like and what they
should focus on – and to avoid doing too much by finding key areas
where they have fallen behind – or could surge ahead!
- To
join our Senior Sales & Marketing Networks (SSMNs) to keep
up-to-date on emerging opportunities, threats, risks and trends;
- To ask an expert by email, 24/7, and get a reply within 24 hours;
- To
browse and check out our forums, notice boards, white papers;
- To
download tools, templates, process flows, white papers, and minutes
from previous Senior Sales & Marketing Networks (SSMNs).
Outcomes
Members join to underpin and ensure they continue to
improve their strategy and performance year-on-year. They want
to be in the know on what good looks like.
Sales
and Marketing Directors are challenged by more competitors, more
discounting and kick backs, cynical consumers, and last year’s
growth targets plus, plus! Every Sales and Marketing tool for performance
improvement needs to be at their disposal, 24 hours, 7 days, and
needs to be best practice and up-to-date.
Staying up to date on who is addressing
your challenges well, and what good looks like, and what exactly
they are doing is the name of the game. Most Senior Marketing Directors
have a great network. But, it is people they share a common ground
with. For a major strategic challenge, such as growth, in a time
of tense competition and cynical consumers, that network may know
the same as you – the same customers, the same research,
the same Agency people, the same Retailers.
You need an expanded network. You need that network to be highly
qualified by external third parties who can recognise best practice,
tell you what it is, and who is doing it well. We call this a “loose-tie” network.
So, somewhere in the B4P archives will be best practice on your
weaknesses, from someone in our extended network that is good at
it.
Tomorrow’s problem or issue is today’s opportunity.
If your Brand and key Customer Plans continually crash into execution
problems and issues – or if you spend a lot of your high-value
time fire-fighting – you may need to be more up-to-date.
Once you know how others are tackling the issues, it is key that
you continue to stay on top of any emerging trends. You never want
to be in position where you cannot give your CEO a white paper
on the latest opportunities, threats, risks and trends.
Clients tell
us they have scorecards, Brand health, performance indicators to
assist in their strategic and marketing management. We ask (in
our studies) two questions of these scorecards and indicators:
1. Are your three main Sales
and Marketing functions ALL using them? (No point having a Brand
health indicator if the Sales Team sabotage it.)
2. Do you know how good your scorecards are versus
competitors, including indirect competitors?
Our processes provide power to leverage your (extensive) Sales
and Marketing forces.
And while you’re juggling all of this, you need to keep
your talent and attract even more talent ...
Since large companies
began, smart people, have been attracted to those companies that
have great processes and are up-to-date on key trends.
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