About our history
B4P consultants have worked for over 80 FMCG companies. These
companies are based in numerous countries and regions around
the world.
Categories that we work in
The widest possible ranges of categories are studied. Whether
our members sell their brands in petrol and convenience through
traditional wholesalers, through large specialised regional wholesalers
in Asia Pacific, or even (in some cases) through the post office
in their country, B4P identifies best practice in supply chain,
selling and marketing, and relays it to its members. The spread
of modern, concentrated retailers merits a special mention, when
it comes to best practice. A few of B4P’s consultants specialise
in both local organised retailers, and the global giants. Readiness
programs, negotiation practices, strategic account development,
are all processes B4P consults in regularly.
A typical list of categories includes:
- Fresh dairy and meat
- Snacks – confectionery, salty,
biscuits, muesli
- Traditional dry grocery – cans, packets,
cleaning
- Health and beauty – including oral care
- Frozen
- Non food durables (especially in UK)
- Magazines, newspapers,
lotteries
- Tobacco
- Beverages (non alcoholic)
- Beers, wine, spirits
B4P Studies
These include the following:
- General sales and marketing integration
studies across all 12 process focus areas.
- Industry specific
studies in: wine/beer/spirits, confectionery/snacks, health
and beauty, tobacco, dry grocery, fresh.
Countries and regions
You will find best practices in all and any of the following
as B4P has studied in these areas:
- Australia/New Zealand
- Brazil
- China
- Indonesia
- India
- Malaysia
- Middle East cluster
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- Philippines
- South Africa
- South East Europe cluster
- Thailand
- UK
- US
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Clients
Click
here for an up to date client list.
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