B4P stands for Benchmarking For Performance. We work on Sales
and Marketing processes to improve performance and execution. Working
in the USA, Asia-Pacific and Europe, our benchmarking consultants reveal
and share best practice between members - confidentially and regularly.
Our clients (who we call “members”) acquire comprehensive,
tailored processes that are best practice in Sales and Marketing.
These are practical, tested competitive benchmarks that we identify for members
to use for their performance improvement.
Members can join in our Sales and Marketing Networks (SSMNs) to
get advice from B4P experts and their peer members on how others
are tackling key issues in Sales and Marketing.
B4P is a source of Marketing tools that can be used to audit your
organisation’s effectiveness and diagnose areas for improvement.
As a management and research tool, it represents outstanding value
for money in driving performance improvement. We close the performance
gap by addressing the 37% featured in the following diagram.
Figure 1: Processes help you get more strategies
done
B4P is also a consulting firm and network of very senior Sales
and Marketing professionals who study processes, metrics and industry
issues, latest solutions and recommend whether these are viable,
and best practice.
